Shining the light
What I have come to enjoy the most over the course of my career is what I call “shining the light.”
That means lifting other people up, enhancing the image of a company, creating a general buzz, expanding an idea, promoting a cause, implementing change, creating a culture of optimism, developing leadership, expanding consciousness…and things like that.
Basically, in my mind, that describes Marketing. And that’s what I do.
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