How do we acquire new monthly donors? First of all, let’s not brush over the importance of creating a monthly donor acquisition plan for your organization. Monthly donors are the new gold, waiting to be mined from your current contact list. Why? Because everyone talks about wanting to engage new and young donors. And, we…
The most important step in a donor stewardship or retention plan is the phone call after a gift is made. Here are two reasons why this is so important for your organization. I know you know this, but here is your gentle reminder. 🙂 Why Not Call Your Donors? We’ve heard it all before. Maybe…
Giving USA Report on Philanthropy Here are the big take-aways from the Giving USA Report for 2016 philanthropy. 1.4% increase in overall giving (more on that below). 390B – total charitable giving in the US in 2016. WOWZERS! 74% comes from Individual Donors, making major gift programs more important than ever. Corporate Giving has not…