Authenticity Is A No-Brainer in Fundraising
Any time your actions make someone feel uneasy, you probably lose their trust. (Click to tweet)
Consider the open, honest, straight-forward approach when talking to donors…in all of your communications.
It’s never bad to be authentic and to show the wholeness of your organization; show where you’ve had great success AND where you’ve fallen short. Life is one giant experiment and sometimes things don’t go as planned. Share these things and what you’ve learned from it and you’ll gain the trust, (and donations), from those that care about your mission.