Donor Retention Rates Need Your Attention
If you can change your mindset and adopt donor retention practices, you will add thousands of dollars to your bottomline. (Click to tweet)
The long-term success of your organization depends on how you manage the relationship once the donor enters your door. (Click to tweet)
Unfortunately, all too often we focus all of our energy (time and money) into obtaining new donors and ignore the fact that more than half of them give once, then leave. When planning your annual fundraising strategy, be sure you’ve got categories that address “retention”. Let’s keep your keepsake box filled with retained, valuable donors.