Client: Joe Robinson Productions

Challenge:  Joe Robinson needed to leverage his passion for increasing awareness around the alarming issues happening to the life forms and species in our oceans, combined with his photography and videography skills. He also wanted to connect his passion for saving our oceans with committing to a deeper personal connection – to ourselves and to those we love.

We explored several business models, messaging tactics, as well as the pros and cons of creating a non-profit organization that could not only increase awareness, but also support oceanographers making a difference through research and execution of their ideas.

Results: Several videos were created and released, engagement with like-minded people gathered momentum, a fresh website was developed, travel was scheduled and shooting underwater video and photos became about a deeper message.


“Linda has a unique ability to delve deeply into the underlying motivations that resonate with those people interested in my mission and craft the messages that effectively excite and resonate with them.

Her strategic process provided me with great structure and insight and most importantly allowed me caring collaboration with her in forming how best to communicate my passion.

Linda amazes me with her incredible combination of creative professionalism, insight and detail. She has been such an unbelievable help to me in determining how we sculpt and deliver our overall message of ocean environmentalism and how our films and photography can best inspire change.

Her talent and commitment provided such an amazing level of support and insight. Quite simply, Linda rocks!”

– Joe Robinson