Client: MINDDRIVE, Kansas City
Challenge: The Social Fuel Tour – an awareness campaign (in collaboration with VML) designed to get the country’s attention around how “project-based learning” helps high school students achieve graduation. We used an Arduino device, which was attached to the ignition switch of the electric car the students had built, and pulled a monitored conversation happening on social media. If there wasn’t enough participation on Facebook, Twitter or YouTube, the car would not start!
From the media’s standpoint, we’d created a “Tweet-powered Car!” and word spread far and wide!
Results: Over 400 Billion social media impressions! The story was picked up on over 350 news channels, featured on CNN’s Headline News, Mashable, Richard Branson’s blog, and numerous news organizations from around the globe.
“Linda’s experience and industry background in marketing & communications enabled us to bring collaborators to the table to generate national and international recognition with regards to the MINDDRIVE program. Her leadership and collaboration with us, VML, led the organization to be recognized by the National Addy Awards, Cannes Lion Short List, The Effie’s, along with other industry-related accolades.”
– Jon Cook, CEO and President, VML